Joanna is “An energetic and inspiring visionary.”
She has a talent for sensing future, creative direction and trends before most others are aware of them. She expects to achieve her goals. She has a desire to explore future possibilities beyond current thinking and experiences. She loves to be creative and use her sixth sense. One of her greatest gifts is the constant flow of new ideas that come from her.
Have a look at some projects I’ve been involved with so far….
Brentford Football Club
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Brentford Football Club *
Romeo Beckham
Brentford Media Day
On Film…
Pre-Match Pint
This ongoing dynamic series was set in the iconic "One over the ait" pub a stone throw away from Brentford's Gtech Stadium. The series featured current and past players discussing future fixtures, fan questions and games around a dart board. Through creative direction I was able to dissect a way to find a location that resonates with fans and match this with interior decoration and props. Through engaging storytelling and a lively visual aesthetic, the project brought fans closer to the action, creating a sense of community and excitement before kickoff.
Hype Video BTS
This behind-the-scenes feature offered an exclusive look at the creation of Brentford FC’s electrifying pre-match hype video, which energizes fans at every home game.
The project showcase candid moments of the creative team at work. Combining raw footage with cinematic storytelling, the BTS video highlighted the artistry and dedication behind the scenes.
Arsenal Football Club
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Arsenal Football Club *
Kai Havertz x Gabriel Mãgalhaes
Content Day Bts On Film…
BTS VIDEO
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BTS VIDEO *
When Footballers meet Youtube…..
Mason Mount on ‘Golf Life’
James Maddison on ‘Stephen Hendry’s Cue Tips’
This cinematic project captured tennis star Ben Shelton’s visit to the On Running headquarters, providing a unique glimpse into the intersection of sports and innovation.
From intimate close-ups of Shelton exploring the brand’s cutting-edge designs to wide shots of his interactions with the On Running team, the project told a compelling story of partnership and inspiration.
The video celebrated the spirit of athletic excellence and creative collaboration, resonating with both sports enthusiasts and the brand's global audience.