Joanna, is a 21-year-old from London with a deep passion for creative direction. From a young age she’s been captivated by the power of media—whether it’s through photography, videography, or design. To her,
creativity is all about coming up with ideas that challenge conventions, tell stories, and set the tone for something bigger. Influenced by the work of Rhugi, founder of Rhude, Virgil Abloh, and A$AP Rocky

Joanna has  learned It’s about weaving together the unconventional and unexpected to create something that resonates and builds within communities. When she’s not behind a camera, you’ll find her brainstorming ideas, sketching concepts, and drawing inspiration from places like Complex, Hypebeast and the world around her where style and culture constantly evolve. She’s driven to lead projects that push boundaries, spark conversations, and bring innovative ideas to life.